From Drop Shipping to Bitcoin Education: Sanjna's Entrepreneurial Shift - Part 4

Tali: 00:00:00

Hi everybody, welcome to Orange Hatter.

Tali: 00:00:02

Today you'll be listening to part four of my conversation with Sanjana.

Sanjna: 00:00:07

So, yeah, so that's what the app is.

Sanjna: 00:00:09

We, we have this byte section where we also get, where users

Sanjna: 00:00:12

get access to exclusive content.

Sanjna: 00:00:14

So it's more about news and narratives and things that are going on, more relevant

Sanjna: 00:00:18

to financial news or Bitcoin news or, or what's going on in that space now.

Sanjna: 00:00:23

We also do, like, live Bitcoin classes.

Sanjna: 00:00:26

And, and, and it's fun.

Sanjna: 00:00:27

It's gamified.

Sanjna: 00:00:28

So right now people, users start with two hearts.

Sanjna: 00:00:30

So if you lose a life, you get locked out of the app, and then

Sanjna: 00:00:33

you can get unlimited hearts.

Sanjna: 00:00:35

So it is really fun.

Sanjna: 00:00:36

It's just like, it's like learning for this generation.

Sanjna: 00:00:39

It's, it's an addictive app, I would say.

Sanjna: 00:00:41

But yeah, that's the gist of it.

Sanjna: 00:00:43

And we have so many plans to, to grow it in different languages, to add more

Sanjna: 00:00:47

development and gamification features.

Sanjna: 00:00:49

And we have a lot of, yeah, we have a lot of plans.

Sanjna: 00:00:51

It's, it's less than a year old already, so we're pretty happy

Sanjna: 00:00:54

with where we are right now.

Sanjna: 00:00:55

But we, we feel like we could take this a long way.

Tali: 00:00:58

What has the reception been, especially when we're talking

Tali: 00:01:02

about reaching women specifically?

Sanjna: 00:01:05

So I'll talk about the reception in general, first.

Sanjna: 00:01:08

We are not doing any paid advertising or any of that, now.

Sanjna: 00:01:11

We're just, we're a bootstrapped company.

Sanjna: 00:01:13

Eventually we'll be looking at fundraising and all of that, but

Sanjna: 00:01:16

we're, we're obviously keeping the budgets a little limited.

Sanjna: 00:01:19

But with what we've done organically, we've done phenomenally well.

Sanjna: 00:01:23

I think we have over 4,000 users now, and we just went live about two months ago.

Sanjna: 00:01:28

So, I think that's the greatest part about Bitcoin, is that you will get

Sanjna: 00:01:32

such a passionate group of users and such a passionate community that we see

Sanjna: 00:01:36

ourselves as an orange pilling tool.

Sanjna: 00:01:38

Right?

Sanjna: 00:01:38

So these people just...

Sanjna: 00:01:40

without even incentives...

Sanjna: 00:01:41

like, we, okay, we offer a referral code and all of that.

Sanjna: 00:01:43

You get sats when you refer someone, but they so passionately will get

Sanjna: 00:01:46

like 50 of their friends and family on board, just 'cause they think it's like

Sanjna: 00:01:50

an eye-opener, and they want people to understand this and learn this.

Sanjna: 00:01:53

So I think getting the traction is...

Sanjna: 00:01:55

it has been great so far.

Sanjna: 00:01:57

Definitely we're seeing good numbers.

Sanjna: 00:01:59

I think on the aspect of women, it's definitely a little more difficult.

Sanjna: 00:02:03

I do...

Sanjna: 00:02:04

I am trying to make more of an effort to actively reach out to more women,

Sanjna: 00:02:08

to find these women who maybe are not super interested in Bitcoin or who

Sanjna: 00:02:12

are, but who are at least interested in taking a hold of their financial lives.

Sanjna: 00:02:16

'Cause I think that's 90% of the women today.

Sanjna: 00:02:18

Right?

Sanjna: 00:02:19

I think there's so many more women working today.

Sanjna: 00:02:21

They wanna know what to do with their savings, how to control their money.

Sanjna: 00:02:24

So, I think it's, it's very hard to introduce Bitcoin to someone

Sanjna: 00:02:29

who's never heard about it before.

Sanjna: 00:02:30

That that is always a challenge.

Sanjna: 00:02:32

'Cause again, I went through this, and for a year I was like, I don't care.

Sanjna: 00:02:35

You know?

Sanjna: 00:02:36

So I think that's where a lot of women are today, and I think it is

Sanjna: 00:02:40

a challenge getting them on board.

Sanjna: 00:02:41

But it is my personal mission to get more women into Bitcoin.

Sanjna: 00:02:45

And not necessarily even use the app, just understand what Bitcoin is, because

Sanjna: 00:02:50

it will make such a big difference to their lives when they, when they are

Sanjna: 00:02:53

actually the more passionate group of people who wanna take a, take control

Sanjna: 00:02:57

of their financial lives, right?

Sanjna: 00:02:58

Like, men have been doing it.

Sanjna: 00:02:59

They, they, they somehow just are known to understand economics and finance

Sanjna: 00:03:04

better, but women just wanna know how to save and invest their money.

Sanjna: 00:03:07

And it's amazing.

Sanjna: 00:03:08

You'll see, you'll see so much more, so many more women coming to these

Sanjna: 00:03:11

talks or, or starting businesses in the section, or just women-only startups in

Sanjna: 00:03:16

financial literacy in general, you know?

Sanjna: 00:03:17

So I, I think it's more of a challenge, but it's, it's, it's

Sanjna: 00:03:21

also more of a fun challenge.

Sanjna: 00:03:22

It's something that I definitely wanna pursue.

Sanjna: 00:03:24

It's one of those target groups that I just wanna reach out to

Sanjna: 00:03:27

and get into, and, and that again, just comes from orange pilling.

Sanjna: 00:03:31

I feel like if you have those two or three women and...

Sanjna: 00:03:33

on, on your app, like I, I have one, I have one girl I spoke

Sanjna: 00:03:36

to last week from Venezuela.

Sanjna: 00:03:38

And she's just so interested in the app and in Bitcoin, and she's like, I will

Sanjna: 00:03:41

happily just host an event with 200 people I know and talk about Bitcoin.

Sanjna: 00:03:45

You know?

Sanjna: 00:03:45

And that, that passion is, that fire is in women.

Sanjna: 00:03:49

It really is in women.

Sanjna: 00:03:50

Because they will do it without the incentive.

Sanjna: 00:03:53

They will do it without that reward.

Sanjna: 00:03:55

Like, I, I wanna teach people about it and I, I don't care...

Sanjna: 00:03:59

like, I don't, I don't wanna get paid for it, or I don't

Sanjna: 00:04:01

want some kind of incentive.

Sanjna: 00:04:02

I just, I just want more women to understand what it is because

Sanjna: 00:04:05

it's just such a great tool.

Tali: 00:04:07

Yeah.

Tali: 00:04:07

I kind of compare it to like, when, when I find, when I find that some

Tali: 00:04:12

store is having a wonderful sale, I'll be like, hey, guess what I heard?

Tali: 00:04:17

There's a, there's a sale at this store, and you can get these amazing deals!

Tali: 00:04:20

Look at this dress I got for like 75% off!

Tali: 00:04:23

Kind of like that.

Tali: 00:04:24

Like, we just...

Sanjna: 00:04:25

That's such a good comparison.

Sanjna: 00:04:26

Yeah, yeah.

Tali: 00:04:28

We just have, and we're not, we're not telling our girlfriends

Tali: 00:04:31

because we want a commission.

Tali: 00:04:32

We're just telling our girlfriends because we're excited!

Sanjna: 00:04:35

Yeah, 'cause we're so excited!

Sanjna: 00:04:36

Right.

Sanjna: 00:04:37

That, that's true.

Sanjna: 00:04:38

That's, that's such a good comparison actually.

Sanjna: 00:04:40

That's, we, we we're just so enthusiastic, you know, we want everyone on board.

Tali: 00:04:45

Exactly.

Tali: 00:04:45

Exactly.

Tali: 00:04:46

So let's get into more women specific issues.

Tali: 00:04:50

So if they come to your app, right, and they're just kind of curious...

Tali: 00:04:55

where...

Tali: 00:04:56

I've gone through chapter one, so I, I understand the, the

Tali: 00:05:00

sort of bite-sized education.

Tali: 00:05:02

Do you then, if they learn it and they're, they become curious,

Tali: 00:05:06

because your information is more bite-sized, you almost need more

Tali: 00:05:10

of a context around the concepts...

Tali: 00:05:14

like the sort of, a real-life application kind of thing.

Tali: 00:05:17

So where would you tell them to go, once they get onto your app, they do

Tali: 00:05:20

chapter one, and they become intrigued?

Sanjna: 00:05:23

So I think that's where we're gonna be introducing

Sanjna: 00:05:27

this personalized experience.

Sanjna: 00:05:29

We don't have that on the app yet, but eventually we want

Sanjna: 00:05:32

users to create an account.

Sanjna: 00:05:34

They go through the onboarding screens, and those onboarding screens will allow

Sanjna: 00:05:37

them to answer a few questions, where they'll be able to say, okay, I, I'm a...

Sanjna: 00:05:42

I'm a beginner in Bitcoin, or I know 95% of Bitcoin, I, this is what I

Sanjna: 00:05:47

wanna learn, or, I'm learning because I wanna invest, or I'm learning

Sanjna: 00:05:50

because I wanna get a job in Bitcoin.

Sanjna: 00:05:52

So these are all plans on our roadmap that we wanna eventually implement.

Sanjna: 00:05:56

But it's funny, because we have 400 classes on the

Sanjna: 00:06:00

free part of our app, right?

Sanjna: 00:06:01

And you would think that, okay, in, in, in a two minute class,

Sanjna: 00:06:04

how much can you really cover?

Sanjna: 00:06:06

But we're covering so much, and we're really getting into the nuances of

Sanjna: 00:06:09

Bitcoin and financial literacy that we've had users come up to us and tell us...

Sanjna: 00:06:13

and compare us to UC Berkeley courses or Coursera or these, these courses

Sanjna: 00:06:19

that you're paying thousands of bucks for, and you're not learning anything.

Sanjna: 00:06:22

So I think we're able to really capture all the content beginning...

Sanjna: 00:06:27

like from A to Z and really get a beginner to an an, an advanced.

Sanjna: 00:06:32

But I don't think that Bitcoin education ever stops, right?

Sanjna: 00:06:36

Like, yes, you can learn about all the fundamentals,

Sanjna: 00:06:40

understand the theory, whatever.

Sanjna: 00:06:41

There's, there's mining, there's environmental, there's human

Sanjna: 00:06:44

rights, there's all of that, but there's always the next step.

Sanjna: 00:06:47

So that's kind of what we introduce in the byte section

Sanjna: 00:06:50

where we're discussing narratives.

Sanjna: 00:06:52

And that's where we, you become more of a community.

Sanjna: 00:06:55

So we're quite active on our Telegram group and these live

Sanjna: 00:06:59

Bitcoin classes that we just started.

Sanjna: 00:07:01

But when people come onto these platforms, they actually get to

Sanjna: 00:07:04

know each other and they like that sense of a Bitcoin community.

Sanjna: 00:07:08

And I think that's our next step.

Sanjna: 00:07:10

And that's what we're going towards, right?

Sanjna: 00:07:12

We're, we're trying to orange pill the whole world, but

Sanjna: 00:07:15

we're getting people together.

Sanjna: 00:07:16

We're creating this, this social Bitcoin community, and there's a lot of different

Sanjna: 00:07:21

ways we could go with this, right?

Sanjna: 00:07:22

If, if people are more interested in the investing aspect, we could eventually lead

Sanjna: 00:07:26

them to a platform or an inbuilt platform.

Sanjna: 00:07:29

We could have our own wallet.

Sanjna: 00:07:30

So I think business-wise, there's a lot to do, but it's, it's also very dependent

Sanjna: 00:07:35

on where the Bitcoin landscape goes.

Sanjna: 00:07:37

Because it's so different in each country with regulations, we're not

Sanjna: 00:07:41

trying to advise people and tell people "this is how you invest, and this

Sanjna: 00:07:44

is how you do it in your country."

Sanjna: 00:07:46

We really want people to just learn Bitcoin, and like I

Sanjna: 00:07:49

said, there's no end to this.

Sanjna: 00:07:50

You can keep, you can keep going on.

Sanjna: 00:07:52

There's so much material and there's so much education and it's one of

Sanjna: 00:07:56

those things that's so new and it's always developing, so there's always

Sanjna: 00:08:00

gonna be more to learn about Bitcoin.

Sanjna: 00:08:02

But for now, at what stage our app is right now, I would say that you complete

Sanjna: 00:08:07

all of the, all of the modules and chapters on the free part of the app,

Sanjna: 00:08:11

and then you go into the byte section.

Sanjna: 00:08:13

And that's where you get really deep into Bitcoin discussions.

Sanjna: 00:08:16

We share resources.

Sanjna: 00:08:17

We're trying to get experts in the field to talk, so that's when we're,

Sanjna: 00:08:21

like, taking everything to a whole new level and, and creating this community

Sanjna: 00:08:25

and, and getting everyone into this...

Sanjna: 00:08:27

yeah, into this bitcoin social networking kind of, kind of thing.

Tali: 00:08:32

I love that vision.

Tali: 00:08:33

And thank you for explaining the journey, because I know that I am

Tali: 00:08:37

simultaneously short on time, but also want like a quick understanding

Tali: 00:08:42

of everything at the same time.

Tali: 00:08:43

So would you say...

Tali: 00:08:45

if...

Tali: 00:08:46

to someone who's just coming across your app to be patient?

Tali: 00:08:50

And just trust that you will take them all the way to where they wanna go?

Sanjna: 00:08:56

Yeah, for sure.

Sanjna: 00:08:57

Um, and, and there's a lot of enthusiastic users who've gone through all the content

Sanjna: 00:09:02

in our, on our app, you know, in a month.

Sanjna: 00:09:04

And they're like, okay, what's next?

Sanjna: 00:09:05

But for the majority, I would still say that there is enough content there.

Sanjna: 00:09:09

So make your way through it.

Sanjna: 00:09:11

Really take your time to understand a class.

Sanjna: 00:09:13

One class is two minutes.

Sanjna: 00:09:15

So just, once you understand the fundamentals, you'll be able to understand

Sanjna: 00:09:20

so much more of what's going on.

Sanjna: 00:09:21

You, even when you read the financial news tomorrow, just 'cause you know

Sanjna: 00:09:24

the, the fundamentals of Bitcoin, you'll be able to understand that better.

Sanjna: 00:09:28

Then there's no end.

Sanjna: 00:09:29

Then there's just so much you can get into in financial literacy in general.

Sanjna: 00:09:33

So definitely trust us to take you through the whole journey.

Sanjna: 00:09:36

There's a lot more content coming.

Sanjna: 00:09:39

And yeah, we're not gonna stop.

Sanjna: 00:09:40

We're gonna keep educating.

Sanjna: 00:09:41

So we're, we're very excited about it.

Tali: 00:09:44

That's so awesome.

Tali: 00:09:45

I can't wait to dig into it myself.

Tali: 00:09:47

One last question.

Tali: 00:09:49

What would you recommend to someone who's still sitting on the fence

Tali: 00:09:52

after listening to all of this?

Sanjna: 00:09:54

I would say that just be open, and just be a little passionate

Sanjna: 00:09:59

about learning something new.

Sanjna: 00:10:01

I understand that something like Bitcoin can be very overwhelming.

Sanjna: 00:10:05

I think most of us have been there.

Sanjna: 00:10:08

It's a very different journey for men and women.

Sanjna: 00:10:10

I think for men, they get so excited about the hype of cryptocurrencies and how

Sanjna: 00:10:14

much money you can make in a day and sell your, you know, your token, your currency

Sanjna: 00:10:18

the next day, and just make, like...

Sanjna: 00:10:20

10 x your money.

Sanjna: 00:10:20

But I, that, that's not how we look at Bitcoin.

Sanjna: 00:10:24

You know, try to just understand that Bitcoin is really more than an investment.

Sanjna: 00:10:29

It's a form of money.

Sanjna: 00:10:31

It's a financial empowerment tool.

Sanjna: 00:10:33

It's the solution to a lot of what we're...

Sanjna: 00:10:36

a lot of the financial issues we're facing today.

Sanjna: 00:10:38

Yeah.

Sanjna: 00:10:39

And just, you know, go onto our app.

Sanjna: 00:10:41

Just do that, that one, or...

Sanjna: 00:10:42

those one or two modules or chapters on, on the basics of Bitcoin.

Sanjna: 00:10:46

And I promise you, you, you'll be interested.

Sanjna: 00:10:48

It's, it's too...

Sanjna: 00:10:50

it's, it's, it's amazing.

Sanjna: 00:10:51

It's, it's, it's not something you can just ignore, and it's not something where

Sanjna: 00:10:55

we present the content in a dry way.

Sanjna: 00:10:57

Because we know that a lot of people getting into this space, they're

Sanjna: 00:11:01

just bored, and they're just like...

Sanjna: 00:11:03

the language is just too difficult or something, you know?

Sanjna: 00:11:05

So we really try to simplify the language, make it fun, make it easy.

Sanjna: 00:11:09

And just, yeah, and just trust that there's a better solution

Sanjna: 00:11:13

to what's going on today.

Sanjna: 00:11:14

'Cause I, I, I don't think people are this ignorant and this unaware of what's

Sanjna: 00:11:19

going on in, in the financial world.

Sanjna: 00:11:21

I, I, I think whatever country you're from and whatever society you're from,

Sanjna: 00:11:25

there's all countries have issues.

Sanjna: 00:11:27

And I cannot emphasize that Bitcoin can be a solution.

Sanjna: 00:11:31

So just, just, take those...

Sanjna: 00:11:33

take a week to just try to learn about it, and you will want to go down the rabbit

Sanjna: 00:11:38

hole and just learn A to Z, for sure.

Tali: 00:11:42

That's awesome.

Tali: 00:11:43

Thank you so much for joining us today.

Tali: 00:11:46

Thanks for joining us today and learning with us today.

Tali: 00:11:49

If the discussion with our guest resonated with you, and you would

Tali: 00:11:52

like to dive deeper into the world of Bitcoin, don't miss out on joining the

Tali: 00:11:57

Orange Hatter Women's Reading Club.

Tali: 00:11:59

The meetup link is in the show notes.

Tali: 00:12:01

Also, if there are women in your life whom you think will both enjoy and

Tali: 00:12:05

benefit from learning more about Bitcoin, please share Orange Hatter with them.