Episode 89

X-Factor to Bitcoin: Violetta's Path to Artist Sovereignty

Bitcoin Beats: Empowering Musicians in the Digital Age"

Join us for an inspiring conversation with Violetta as she shares her journey in merging music with Bitcoin and the path to artist sovereignty. She discusses how Bitcoin's ethos of financial freedom and control resonates with her desire to maintain ownership of her music. Violetta's dissatisfaction with the traditional, centralized music industry led her to explore blockchain technology and NFTs on the Ethereum network. Eventually, she discovered the value of preserving music on the Bitcoin blockchain due to its superior security and immutability. The conversation also delves into Bitcoin Ordinals, the 'NFTs of Bitcoin', as well as platforms like Wavlake for musicians. Toward the end, Violetta gives advice to those looking to follow in her footsteps, emphasizing the importance of building a community and considering the cost of putting music on Bitcoin's blockchain.

00:07 Introduction to the Artist's Journey

00:36 Announcement: Orange Hatter Retreat

01:28 Guest Introduction and Discussion on Music and Art

01:58 Violetta's Personal Background and Journey into Music

02:56 Exploring Violetta's Family Influence on Her Art

06:21 Violetta's Experience with X-Factor and the Music Industry

18:07 The Reality of the Music Industry and Streaming Platforms

24:11 Building a Passionate Community as a Musician

26:02 The Dilemma of Privacy and Artistry

26:43 The Power of Choice in Artistic Expression

27:20 The Traditional Music Industry vs. Artist Sovereignty

28:38 The Journey to Bitcoin and NFTs

29:48 The Power of Smart Contracts and NFTs

32:31 The Impact of Bitcoin on Artistic Freedom

32:46 The Intricacies of Selling Music on Bitcoin

32:53 The Role of Copyright in the Music Industry

38:21 The Power of Ownership in Music

40:52 The Journey to Bitcoin and NFTs Revisited

44:32 The Challenges and Rewards of Being a Bitcoin Artist

45:52 The Role of Community in Music and Bitcoin

48:57 The Future of Music in the Bitcoin Era

52:16 Final Thoughts and Reflections


*** Check out the Orange Hatter Women's Retreat at www.orangehatter.com/yucatan ***


To learn more about Bitcoin: Join the Orange Hatter Women's Reading Club.  Visit https://www.meetup.com/womensbitcoinreadingclubwithorangehatter

Please email questions/comments to Tali@orangehatter.com

HODL UP is available at www.freemarketkids.com.

Remember: Knowledge is empowerment! 🍊🎩

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Transcript
Violetta:

Art brought me to Bitcoin and the possibilities that

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it offers to artists to be not only

creatively free, but financially

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free as well and in control.

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The music industry is monopolized

by the streaming platforms.

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At the moment everyone's using Spotify

to prove their value to other people.

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Look how many streams I have.

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Look how many listeners I have.

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If Spotify were to disappear

tomorrow, all that will be gone

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and you would be worth nothing.

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And your songs have never existed.

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Tali: Hey everybody.

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Welcome to Orange Hatter.

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I've got a very exciting

announcement to make today.

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The website for the Orange Hatter retreat

is up and registration is now open.

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We're offering a 21% discount for anyone

th,:

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We did have to move their

retreat up by one day.

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So it will run from March

16th through the 20th.

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In Merida, Yucatan, Mexico.

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This is in partnership

with project Yucatan.

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It's going to be an amazing five days

of recharge, restoration and deep

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connections with women Bitcoiners.

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It will be an absolutely incredible

chance to meet like-minded women and form

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friendships that will last a lifetime.

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Please go to the website,

www.orangehatter.com/yucatan.

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And I will see you in Mexico.

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And now onto our very wonderful guest.

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Enjoy

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,

Welcome to Orange Hatter.

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Very, very excited to have you here.

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, can't wait to dive into your story.

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We're going to talk a lot about,

, music and art, preserving it on

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the blockchain, a subject I think a

lot of people are somewhat confused

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about, so, so excited to have you

here to share your experience with us.

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Welcome to Orange Hatter.

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Violetta: Thank you so much for having me.

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I'm excited to be here.

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Tali: Cool.

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So let's start by, , just sharing a little

bit about yourself with our audience.

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Violetta: Yeah.

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, my name is Violeta.

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, I'm from Italy.

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So born and raised in Italy, moved

around Europe for a few years.

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Ended up in Nashville.

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That's where I live now.

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, I'm a musician full time professional.

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, music artists, I'm a singer songwriter.

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Meaning, I make a living, just

writing songs and singing them,

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recording them, performing and

selling my music ultimately.

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, and I've been doing that for 10 years.

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, I started when I was 18,

my professional journey.

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, And yeah, I, I guess that's, that's it.

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I grew up in a very artistic family, very

non, like financially interested family.

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My family is not very interested in.

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Finances or anything like that.

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They're just kind of very creative

and, , very supportive of me and my

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sister's journey and the arts and.

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Yeah, I, I'm just , always looking

for new ways to put out music.

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Yeah.

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Tali: So you said your family's

artistic, are they all musicians?

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Violetta: In fact, no, but

they are creative in many ways.

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, my sister's a movie editor.

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She edits edits, film for living.

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my mom doesn't have a creative job, but

she is a creative, very creative person,

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like business-wise and like just ideas.

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She has an idea person.

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So very valuable to me, you know,

for, uh, entrepreneurial life.

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and my dad's Disney artist.

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So he draws comics for Disney.

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Tali: How fun is that?

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Violetta: Yeah.

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Tali: So what kind of projects

has he been involved in?

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Violetta: Mostly?

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, well, we have this comic book in

Italy called Mickey mouse that

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actually comes out every week for.

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80 years, I think since like 80 years ago.

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Yeah.

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And he grew up reading it.

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I was passionate about

it, learned how to draw.

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It ended up working for this

publication comes out every week.

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So that's what he's been doing

for the last 30 plus years.

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Uh, yeah.

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Tali: Wow.

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Does he make the drawings by hand still?

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Violetta: it's all of it by hand

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Tali: all of it by hand.

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So I've seen films where in the

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are sketching out Mickey mouse and

they have 10 pages of Mickey mouse.

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They're sketching just with each

frame a little bit different.

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So he's still doing that by hand.

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Violetta: Yes.

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And it's not quite, I think those that

you've seen are how you build, how

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you create cartoon, like animated.

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yeah, you literally draw each frame and

then scroll through them really fast.

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What my dad does is really just

like a comic book ? So pages simply

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that you turn, but yes, it's all by

hand, and the process really fun.

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He does the drawing with a pencil.

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And then there's someone else in charge

of inking the borders and there's

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someone else in charge of coloring.

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and my dad does the drawing and writes.

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the script for the different stories.

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Yeah.

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Tali: Where does he get

his inspiration from.

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Because that's a lot of pressure.

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That's all.

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Creative output.

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Violetta: It is.

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I mean, where do artists

get their inspiration?

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I don't know.

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I just think they have something

to express and that's the

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only way they can express it.

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You know, I think the inner

child is the, always there.

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he's very passionate about

stories and yeah, just there.

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Bright imagination

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Tali: So you grew up

watching him create his work.

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Did he work from home?

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Violetta: Yes.

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He worked from home.

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Tali: So you got to see.

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How he worked.

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What did you think?

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What did, did you think that your

dad was like a super, super cool.

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Violetta: I guess it was

normal for me growing up.

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My dad drew.

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And that's what he did.

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And I thought it was cool of

course, because he could draw me

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and my mom and my sister, like

caricatures, it was always fun.

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And.

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We go to comic fairs with him and

see other artists that he was friends

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with and it was fun to be involved.

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And that , comic world.

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I'm very, also, it's kind of

close to the video game world

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to it's kind of connected.

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But my dad's very on the organic,

like grassroots, just drawing

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with a pencil, very that.

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So I thought, but he changed,

he did a few other things.

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He's also a musician, , not, not

professionally, but he plays music.

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That's kind of, who really

pushed me to get into music.

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It was him.

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Tali: Let's talk about that, when

did you start playing music and

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how did you get introduced to it?

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Violetta: Yeah.

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I mean, I was very young.

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I was about three years old and my dad.

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Was playing guitar at home , Just

playing around, jamming.

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And he would jam with me and

my sister, , we were little

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kids and we would sing songs.

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Right.

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And that's when he noticed

I had a good pitch.

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My tone was, was right

for a three-year-old.

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Okay.

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She could sing.

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And so they found the children's

choir and that's where I went.

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I attended that for a couple of years.

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And when I was five, I

started taking piano lessons.

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and then was pushed

relentlessly by my parents.

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Like really, to take 11 years of

piano, classical training and.

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Yeah, they really didn't

give me much of a choice.

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Yeah.

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At the time, you know, they would

say, okay, well, if you don't

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want to do it, you can quit.

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But then when your parents give you an

ultimatum like that, And you're like,

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oh no, I'm going to let them down.

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Like you don't want to quit.

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So, but I'm grateful at the time.

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I kind of hated it because

obviously they were forcing me.

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But I'm gratefully forced to me

because now it's my full-time job.

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And, you know, Yeah, I'm really happy.

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Tali: When my kids were little.

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I took them to a concert

by the five Browns.

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And there was five siblings in

the same family and they all

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went to Juilliard for classical.

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Oh my God.

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And the reason I brought them there

was because I really wanted to inspire

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my kids to love music and play.

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Cause I, I brought them to Suzuki

piano and things like that.

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But none of them really went into it.

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Yeah.

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But I, I try to push

them with a piano thing.

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It didn't work.

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So tell me about what

it was like, like Mo.

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It gives me more details.

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For 11 years, you were pushed

by your parents to play piano.

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What was that like?

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Violetta: They would just,

they would put pressure on me.

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This is how I grew up.

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and I don't know if it's, if it works

for every kid, but it worked for me.

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I, I am very productive

when I'm given tough love.

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So it's You're going to do that.

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And I'm like, no.

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And they're like, oh,

then you may as well just.

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Do something else entirely

because you're not worth this.

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That works for me.

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That incentivizes me.

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I'm I'm not saying it

as good for everybody.

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But for me, it's what, a lot of the times

in my life, when I was almost challenged.

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To quit, cause.

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It was like, I can't do this.

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Yeah.

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And then I would see like, like someone

that I know loves me and I know how's,

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my back is telling me, I believe in you.

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You can do this.

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And if you don't, well, I guess you're

not so strong after all that works for me.

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If someone believes in me more

than I do believe in myself.

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That's inspiring to me.

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So that's how my parents

would approach it.

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They really understood what I, the

kind of direction that I needed.

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So they did.

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And I had a few teachers study

classical music in the meantime.

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I realized that I wasn't very

prone to follow, like to study.

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In the traditional way.

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, like my ears valley.

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Very developed.

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So I would list here songs and

TV and then, learn them by

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ear, without reading music.

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That's how I approach things now.

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I remember watching back

to the future of the movie.

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, and seeing Marty McFly, like

shredding the guitar on the stage.

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And that's what inspired

me to pick up the guitar.

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It's just saying, oh my

God, I want to be like that.

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So, yeah.

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, Tali: how many hours a day

did you have to practice?

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Violetta: Not much, one hour and a

half or so every day for six year old is

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like,, No, I didn't like it very much.

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But I'm so glad I did because it

just really shaped my foundation.

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As a musician.

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Now I can understand music very

well, just by listening to it.

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, and starting when you're young, I'm

not saying it's necessary, but it helps

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developing this musical brain that you,

that you have and you agenda, you're

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going to just have it with you forever.

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So, yeah.

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Tali: What genre do you play in though?

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You mentioned it was jazz and

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Violetta: kind of it's like this mellow

jazzy kind of send your songwriter

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live, or you kind of chill music.

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Tali: How did you find

your pointed passion about.

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when you were studying classical.

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Violetta: I didn't find it honestly until.

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Somewhat recently compared how

many years I've been doing music.

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, I guess when I was in my teens, that's

when I started developing my genre.

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But I went through so

much, , people telling me what

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they thought I should sound like.

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, the music industry is very much like that.

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And, you know, this is kind of a Genesis

of why I'm here, you know, and Bitcoin.

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Community talking about this stuff,

because it started very early in my

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teens when everyone started chiming

in like, oh no, you should sound like

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this and you should sound like that.

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And this is a strategy you should take.

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And.

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And you know who you are, you know, You

know who you are from the beginning,

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but maybe you're too young to be

able to write it down or act on it.

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But you have a feeling.

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But you're also, I also felt

like I should listen to people

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that perhaps, knew more than me.

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And so for many years, I would

say for like eight or nine

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years, I was very confused.

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, And I always had an intuition,

but people around me in the music

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industry, managers, label people,

, booking agents, people to book your

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shows, they all want to have a say.

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And it I've come to the conclusion that

it's not really because they really

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believe that's how you should be in

how you're going to be successful.

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But it's because that's

what they're familiar with.

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Because probably they don't know

how to work with you otherwise.

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So they . It's them not really

knowing how to do their job.

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. So they try to direct you

to what they can handle.

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. That's the conclusion I've come to.

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And I was signed to a

major label when I was 18.

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Which was really, hard impact into

the crazy centralized corrupt industry.

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. That it is.

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. That was 10 years ago, my path started.

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,

Tali: what were you doing that got their attention?

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That they started to want to mold you in

a direction that they wanted to take you.

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Violetta: Yeah, I did, um, X-Factor

in Italy, I did a talent show.

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On TV.

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I, I sang a song and I played

a ukulele on the stage at the

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auditions that I got four yeses.

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And then I went, passed

every round of audition.

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Every round of the live

show got to the final.

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Third.

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And then they offered me a deal.

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Tali: What was your family's reaction when

you said I want to go on the X factor?

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Violetta: They said, hell yeah.

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Tali: Yeah.

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Violetta: My dad came

with me to the audition.

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. And w they were all super excited for it.

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You know, I was 18.

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I was still in school.

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, but they said, yeah, absolutely.

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And they follow the whole journey.

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You know, you're I was on TV in

front of like millions of people.

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And so it was really cool.

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Tali: Did you sing a song

that you wrote yourself?

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Violetta: No, I couldn't

that wasn't not allowed.

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So there's another thing.

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Tali: What did you, what did you sing.

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Violetta: I sang, , the covers

, different things, during the

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auditions, you know, I could pick,

I could sort of pick my songs, but

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they were like almost forced you

to sing whatever they had in there.

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Catalog of songs that

they could show on TV.

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And then doing it.

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Copyrights stuff like that.

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Yeah.

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, and then during the live shows you

literally had no say you had to

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Tali: really?

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Violetta: Yeah.

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Okay.

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Tali: I thought they were.

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I hear a lot of people say , oh,

your choice of song is so important.

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And.

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Violetta: No, maybe other

shows, but not X-Factor.

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They decide for you.

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It's all scripted.

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Yeah.

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Tali: So what songs did you actually sing?

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Violetta: Oh, God, I sing.

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Um, I remember I sang a U2.

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, one.

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That song , from U2.

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Is it good?

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Yeah.

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I say Friday, I'm in love by the cure.

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I sang

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I mean really mostly they were

picking songs that were trending

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at that moment, on the radio.

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Tali: Really?

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Okay.

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Yeah.

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So it wasn't what you connected with.

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It.

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Wasn't a story that you wanted to tell.

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It was just literally a show.

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Yep.

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And you were just one of

the pawns on the show.

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Violetta: Absolutely.

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You'd have to sign a

contract before you start.

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, Because you're also isolated from

the world for two months, you're in

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this house kind of like this one.

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Yeah, no phone, no internet.

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You can't talk to your family

or anybody for two months.

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You have cameras all

around you all the time.

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. It's like your reality

show and you can't leave.

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There's a guy at the door.

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Bulky guy.

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You've signed the contract, that if

you leave, you have to pay $70,000.

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Yeah.

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So.

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And I was 18.

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I didn't know what I signed.

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I didn't know what I was doing.

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And even afterwards when the show ended.

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The record, a record label,

A major record label.

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I use, I always named it's Sony music.

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I can.

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I don't care.

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They offered me a deal.

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A record deal.

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And it's the kind of deal that's

called 360 degrees deal, which means.

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Normally, they give you

an advance of money.

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And then you don't make any money

until they've recouped the advance

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through the work that you do.

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Right.

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I signed a deal like that

without the money advance.

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Meaning, they would take up

to 95% of everything I did.

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But there was nothing to recoup.

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From their side.

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And I didn't know what I, what I signed.

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They got me into their office.

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They didn't.

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Advise me to consult with a lawyer.

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They just say, we want to offer

you a record deal for five albums.

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Over the next five years and

we're going to blow you up.

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And I said, hell yeah.

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Tali: And they were going to take 95% of,

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Violetta: I didn't even read.

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I didn't read it.

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I didn't know anything.

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And these like 50 year old men.

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And the office, you know, with

an 18 and a half year old girl.

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Wow.

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Yeah.

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Cause I was of age.

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You know your parents, right?

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So, okay.

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I just signed it and then I

realized later on what I'd done.

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But it's fine because I was so

young, and it's better to do

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those things when you're young.

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Tali: Yeah.

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It's a learning experience.

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Yeah.

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What were the other people like in

the house that you are trapped in?

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Violetta: They were crazy.

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No, they were just musicians like

myself, people that, , maybe they were

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not famous, they were not professional

perhaps, or some of them were, but

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maybe they do like weddings or, like

paid gigs, cover gigs and stuff.

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yeah, They're just regular people,

of course artists can be a little.

395

:

A little crazy sometimes,

but, uh, it was fun.

396

:

It was a great experience, you know?

397

:

Tali: So you signed this crazy

five-year five album deal.

398

:

Are you still bind to that?

399

:

Violetta: No, no, I was, I was in

it for two years and then I realized

400

:

they had actually breached something.

401

:

The, uh, the contract said,

we have to release five albums

402

:

within this period of time.

403

:

They didn't even release one.

404

:

So it was on them really,

because I had delivered an album

405

:

and they didn't release it.

406

:

And so I went up to them by myself.

407

:

I said, guys, I don't

think this is working out.

408

:

Can we just.

409

:

Part ways peacefully.

410

:

And they said, okay, and so I moved on.

411

:

Tali: Were you able to

take your album with you?

412

:

Violetta: I was they sold back

the master to me, so, okay.

413

:

Yeah.

414

:

So that's good.

415

:

Tali: That's so interesting that, that

whole business model with the X factor

416

:

Violetta: it's stupid, the whole

business model in the music industry is

417

:

like a really terrible predatory loan.

418

:

Imagine if a bank right, gives you a

mortgage, you're not gonna not make

419

:

money until you've paid it back.

420

:

You're going to go.

421

:

Hey, little by little, right, right.

422

:

But you have to live right.

423

:

With the label is different.

424

:

They give you a loan.

425

:

And you're not allowed to make any money

until they've until you've paid it off.

426

:

Right.

427

:

So imagine they give you

half a million dollars.

428

:

Which is impossible to make.

429

:

nowadays music industry is really hard.

430

:

What are you going to do?

431

:

Like literally they're gonna, you

know, Spend some of that money

432

:

for your promotion, et cetera.

433

:

What if it doesn't work?

434

:

What if it doesn't work out?

435

:

And then I'm going to give

you half of that to live.

436

:

You can live off of that.

437

:

You'd be for a year to

buy a house, whatever.

438

:

Yeah, but they're never going to

make that money back and in the meat,

439

:

and then you can't make any money.

440

:

Yeah, all the money that you

generate goes back to them.

441

:

Right.

442

:

And so, so many artists just.

443

:

end up, you know, being

poor, being broken.

444

:

Not knowing what they've gotten themselves

into, um, because the industry makers.

445

:

Keep them out of the conversations,

including managers, men, music

446

:

managers are not involved.

447

:

It's not them.

448

:

It's not their name.

449

:

So they do, what's beneficial to them.

450

:

So you really can't trust anyone.

451

:

Tali: So the musicians

are really being exploited

452

:

Violetta: a hundred percent

453

:

Tali: in this industry,

454

:

Violetta: a hundred percent.

455

:

Tali: Why do.

456

:

Do you say musicians can't make money?

457

:

Can't make half a million dollar season.

458

:

You see all these big

stars, living up the big life

459

:

Violetta: you see them for sure.

460

:

but those are.

461

:

0.1% of the musicians in the world.

462

:

, There are.

463

:

Hundreds of millions of really talented

musicians out there, that is really

464

:

hard for them to build communities.

465

:

Perhaps that are smaller, but better.

466

:

Because, , the music industry is

monopolized by the streaming platforms.

467

:

So if you're don't have a presence

over there, Then you're basically.

468

:

Irrelevant in the bigger picture.

469

:

Uh, and if you have a presence over

there, You're not really making that

470

:

much money because not many people know.

471

:

But every stream on Spotify.

472

:

equals 3 cents of a dollar.

473

:

So if you have a million streams,

you're only making $3,000.

474

:

Some cities you can't

even pay one month rent.

475

:

. And it's a million streams.

476

:

How much time does it take

to get a million people?

477

:

Just listen to your song, right?

478

:

So Snoop dog came out with

an article the other day.

479

:

He had a billion streams and

made $45,000 a billion streams.

480

:

Because everyone's taking a piece of the

pie and it's just like, it's really hard.

481

:

Even for people like him,

who's he doesn't need money.

482

:

He's big.

483

:

He's putting his, you know . But it's,

he's one of the few that speaking up

484

:

about this, And so yeah, musicians are

exploited by everyone and they would

485

:

rather have fame than wealth, or , just

be able to survive off of your music.

486

:

They'd rather millions of people

listen to your song and you make zero.

487

:

Then a thousand people listen to your

songs and you making a good living.

488

:

It's.

489

:

Okay.

490

:

Tali: So is that a choice?

491

:

Is that just a strategic

choice for musicians?

492

:

For the sake of art?

493

:

Violetta: I think it's kind

of, for the sake of ego.

494

:

To be honest.

495

:

And I, it, this is a hot take,

but , in my opinion, if you're an

496

:

artist you shouldn't really care.

497

:

if what makes you happy is making

your art for a living, That

498

:

should be satisfying to you.

499

:

It's not about how many people see

this, but can I make my art for a

500

:

living and not do anything else?

501

:

Yeah.

502

:

Then you're successful.

503

:

Not like the vanity metric.

504

:

10 million people listen to.

505

:

So it is a choice, but at

the same time, it's become the

506

:

standard of the music industry.

507

:

Anyone will tell you if you don't have

a million Spotify listeners or a million

508

:

TikTok followers you're irrelevant.

509

:

And musicians don't have any

education around the alternative ways.

510

:

That you have to actually make a

living and connect better with the

511

:

people that appreciate what you do.

512

:

cause the gatekeepers.

513

:

You know,

514

:

Tali: so you're talking

about mass distribution.

515

:

What about a live gigs?

516

:

Because I, my kids tell me, I don't know,

my kids is telling me that musicians

517

:

nowadays must make their living doing

live gigs because the streamings on the

518

:

platform are only for the purpose of

letting people know that you exist so

519

:

that they will come to your live gigs.

520

:

Violetta: They're correct.

521

:

They are correct.

522

:

Yeah.

523

:

Very accurate.

524

:

, And that's what I did, , until

a couple of years ago.

525

:

, made my living through performing,

which when you think about it, it's

526

:

kind of a paradox that what you really

spend a lot of money on is, and a lot

527

:

of time on is producing your music.

528

:

Like your product is your

music, and that's the very

529

:

thing you give away for free.

530

:

Right.

531

:

And then you physically

have to go to places.

532

:

In the era of the internet, you

physically have to go to places.

533

:

When it could be so easy

that you sell a music online.

534

:

You have to go to

places, exhaust yourself.

535

:

You know, and, um, and perform, and

then that could be taken away any day.

536

:

COVID pandemic.

537

:

What happened?

538

:

I was jobless, I had to get government

help because I couldn't pay my rent.

539

:

Yeah.

540

:

, and so they are right, but.

541

:

It's wrong.

542

:

I believe it's a wrong principle

that your product is what it's like.

543

:

If you go to a grocery store.

544

:

. And you can get anything

in the store for free.

545

:

. But then.

546

:

Then they're going to try sell you.

547

:

, Kroger t-shirt.

548

:

You're way out.

549

:

Right.

550

:

You know?

551

:

But you can get your, your lettuce.

552

:

You can get your produce for free.

553

:

But we're going to try convince you

to buy a t-shirt on the way out.

554

:

Right.

555

:

Makes no sense, you know,

556

:

Tali: you're right.

557

:

That's a good visual.

558

:

Violetta: So people tell musicians

you're not going to make money

559

:

from, from your music, but you

can make money from your merch.

560

:

I'm like product is my

music, not a t-shirt.

561

:

Tali: If you build a small community

of passionate followers who really

562

:

identify with the message in your

music and the stories that you share.

563

:

Is that part of the joy that

a musician would be able to

564

:

take advantage of monetarily.

565

:

Violetta: Yes.

566

:

I mean, absolutely.

567

:

that's kind of my situation right now.

568

:

, I built a much smaller community,

but it's very passionate.

569

:

. So when they say 1000 true fans, you know,

that theory it is active actually real.

570

:

, that's what I have 1000 true

fans, 1,400 to be accurate.

571

:

Who connect deeply with what I

do and the journey I'm on and not

572

:

necessarily just the music itself.

573

:

But the way they support

me is they buy my music.

574

:

And I reward them for supporting

me that way, by being available

575

:

to them and spending time with

them and giving them access to my

576

:

process and my live shows for free.

577

:

So I've flipped it.

578

:

I sell my music.

579

:

And then they can have deeper access if

they decide to, to support me in that way.

580

:

I prefer doing that.

581

:

That's what I spend money on

producing the music, writing the

582

:

music time, you know, all that stuff

is what I want to be the product.

583

:

Tali: One of my kids had acting job.

584

:

She was a minor.

585

:

I had to be on set with her.

586

:

A lot of people see actors

almost as a free access to the

587

:

entire life their entire person.

588

:

So their crafts, when you're acting

the craft is the piece of performance

589

:

that you put out there, right?

590

:

Like a movie or show or whatever.

591

:

But for whatever reason, In the

public eye, they should have

592

:

access to you as a person as well.

593

:

All of you, your relationship or

what you're doing personally, your

594

:

personal beliefs philosophies, your

political leanings, all of that.

595

:

At least like.

596

:

In my mind, Looking at it from the outside

and also has a parent of minor actor.

597

:

I felt that that was exceptionally unfair.

598

:

I didn't want her her performance

to give access to everybody.

599

:

To her, all of herself, because I

believe that part remain private.

600

:

So, but what you're saying

is almost the opposite.

601

:

Your art is the music and you then

opened up yourself, all of yourself

602

:

to your audience as a way of building

the community and the relationship.

603

:

Violetta: Yeah.

604

:

Yeah, I understand what you're saying.

605

:

The reason why I'm saying this, like

the opposite is because that's up to me.

606

:

Whether I want to open up to my audience

is up to me and I don't have to,

607

:

because I've already sold my product.

608

:

Right.

609

:

So that's the product that goes

without like, there's no terms

610

:

and conditions on that unit.

611

:

You sell it, you.

612

:

The person owns it and the deal is done.

613

:

The exchange has happened.

614

:

, and then whatever, however I want to

interact with my audience is up to me.

615

:

That's what I call artists

sovereignty, artists decentralization.

616

:

So that you own, you

have the right to choose.

617

:

Whereas in the traditional music industry,

your product is given out for free.

618

:

And what eventually you're

going to sell is access to you.

619

:

so like follow me on Tik TOK while I cook.

620

:

Watch my entire life unravel.

621

:

Be in my life reality TV show.

622

:

So you become the product.

623

:

Whereas I want my music to be the product

and I wanted it to be up to me how

624

:

much I want to open up to my audience.

625

:

So that's also another big thing.

626

:

You know, cause when

labels used to tell me.

627

:

Build your TikTok numbers On

TikTok nobody cares about my music.

628

:

They want to watch me do my makeup.

629

:

They want to watch me cook Italian food.

630

:

They want to watch me pet my cat

and that's all private stuff.

631

:

Right.

632

:

I want to choose whether

I want to share it or not.

633

:

Whereas my music is meant to be shared.

634

:

. Tali: So I love that.

635

:

I.

636

:

The mentality when I was talking to

those actors, their response to me

637

:

was, yeah, it comes with the industry.

638

:

It's like, they are just victim

to the standards of the industry.

639

:

And my daughter eventually

decided it wasn't something

640

:

that she wanted to be a part of.

641

:

So she pulled back.

642

:

So that was the end of that,

but I love what you're saying.

643

:

And I feel like we, this is a really

great segue into the whole idea of

644

:

Bitcoin decentralize the system.

645

:

So let's dive into that.

646

:

How did you come across Bitcoin?

647

:

And what was your first reaction?

648

:

Violetta: Yeah.

649

:

Uh, well, obviously I've been an

advocate for this kind of self

650

:

sovereignty independence from an artist

standpoint for the last 10 years.

651

:

Since I had that encounter with the label.

652

:

I was like, something's off, how

is a group of men deciding for me?

653

:

So that was kind of the

Genesis of that mentality.

654

:

, But practically how I encounter

Bitcoin, to be honest I got into NFTs.

655

:

Ehterum, blockchain NFTs.

656

:

A couple of years ago, because

I was looking for an alternative

657

:

way to proliferate my music.

658

:

Put it on a ledger that I could

control and find a community that

659

:

I could communicate with directly.

660

:

So that's how I find Etherum and NFTs.

661

:

I put out almost 10,000 music NFTs

and sold and built a community.

662

:

It's about 10 songs, about a

thousand copies for each song.

663

:

It's a very complex structure, but

664

:

Tali: You get to decide how many

copies of each song you distribute.

665

:

Violetta: And sell them individually.

666

:

Each copy.

667

:

Tali: How does that work?

668

:

Violetta: You create with

through smart contracts.

669

:

And I know this is about Bitcoin,

so I don't want to like delve

670

:

too much into Etherum, but yeah.

671

:

It's kind of what led me to Bitcoin

in the end, which, you know, Yeah,

672

:

smart contracts allow you to create a

specific amount of tokens, non fungible

673

:

tokens that you can link metadata to.

674

:

Uh, and it can be songs

or media or whatever.

675

:

And you can create as many as you

want and make them look however you

676

:

want, and literally determine your

supply, your dilution and your cost.

677

:

And the properties of this token, , and

create your economy, your record store.

678

:

And so I was able to do a few collections,

a few albums for total of about 10,000

679

:

NFTs with a few different songs.

680

:

,art, my dad participated in the

art for the design and stuff.

681

:

So.

682

:

Um, yeah, that's what I did.

683

:

And.

684

:

That I did that for a long

time, about a year and a half.

685

:

And then.

686

:

About eight months ago.

687

:

So I'm pretty new, to be honest.

688

:

But I'm very passionate about it.

689

:

I heard about Bitcoin.

690

:

Ordinals.

691

:

Which.

692

:

It's kind of the equivalent of NFTs.

693

:

On Bitcoin.

694

:

With a few different things about

it that makes it even cooler.

695

:

When they launched back in

February, you know, it was like,

696

:

oh, this is NFTs on, on Bitcoin.

697

:

Why should I do it on Bitcoin?

698

:

I can do it on Ethereum.

699

:

Right.

700

:

But the, the difference really is that.

701

:

You can put your art on chain, like your

art, your music, whatever can be inscribed

702

:

on the blockchain and be immutable.

703

:

You can never change it.

704

:

So it's going to be preserved forever.

705

:

Which is not something that is so easy

to do on Ethereum because your art

706

:

lives off chain and you can mutate

it, which can be something good.

707

:

Right.

708

:

It can follow your path, but.

709

:

There was something about immutability.

710

:

Um, security as well, because

when you inscribe art on Bitcoin,

711

:

You're inscribing it on a Satoshi.

712

:

On a sat which is not coded by anyone.

713

:

So it's got no security risks.

714

:

, whereas a NFT, a non fungible token

is coded by literally a programmer

715

:

who could put anything into it.

716

:

So you have to audit that before.

717

:

So for security reasons

is really interesting.

718

:

So I learned about Bitcoin

ordinals shout out to Casey rod

719

:

armor who created them back then.

720

:

Uh, actually today is the

one-year anniversary of ordinals.

721

:

First ever ordinal was described

December 14th last year.

722

:

Interesting.

723

:

Yeah.

724

:

Super cool.

725

:

Um, and so I found this and started doing

my research, got me into Bitcoin, realized

726

:

like everything that goes on around it,

, so I would say art brought me to Bitcoin.

727

:

. And the possibilities that it offers

to artists to be not only creatively

728

:

free, but financially free as well.

729

:

And in control.

730

:

So here I am.

731

:

I have to put a song on Bitcoin.

732

:

It's living up there.

733

:

Back in June.

734

:

I did that.

735

:

.

Tali: So help me understand.

736

:

If you put a song.

737

:

On a Bitcoin and its

living forever on chain.

738

:

Yes.

739

:

Is that just a way to

secure your copyright?

740

:

So the other people can't copy it because

it doesn't sound like you can create

741

:

the tokens that you were talking about.

742

:

Right.

743

:

So he can sell individual copies.

744

:

So what is the benefit other than

security, a copyright for your song?

745

:

Violetta: Yeah.

746

:

It's.

747

:

I mean, some people don't agree

with copyright, some people

748

:

don't believe in copyright.

749

:

I'm still kind of in the middle.

750

:

, cause in a way I feel like.

751

:

copyright is, is can be sometimes

a way for middlemen to interfere.

752

:

So, yeah, I've had bad experiences

with copyright protection.

753

:

But the coin does offer

that kind of protection.

754

:

So if you're willing to dox yourself and

not be anonymous, you're going to know

755

:

did that song the first time it appeared

on the internet, it came from my wallet.

756

:

So that is mine.

757

:

, I do have.

758

:

That's traceable, so

provenance, absolutely.

759

:

. That's a big deal.

760

:

People are experimenting with.

761

:

With building copyright.

762

:

I know that within the Bitcoin community.

763

:

Yeah.

764

:

Not everyone cares so much about

copyright and I understand.

765

:

So.

766

:

Tali: Well, the notion that the copyright

basically gives you the legal right to

767

:

pursue someone who's stealing your work.

768

:

Yeah.

769

:

But you still need to have the

resources to make that chase.

770

:

So it protects you in a way, if you have

the resources to go after violators,

771

:

but otherwise it's just a stand alone

statement, you're just making a statement.

772

:

So how does that help an artist?

773

:

other than that you can chase after

violators people who steal it.

774

:

Violetta: Well, it can't be censored.

775

:

It can't be taken down by anyone,

which is what decentralization really

776

:

means for an artist is, you know, at

the moment everyone's using Spotify,

777

:

they have full control over your music.

778

:

They.

779

:

Oh, yeah.

780

:

Spotify, apple music, mostly

Spotify, because they're the only

781

:

company that is fully music centric.

782

:

Whereas apple, of course has all

the products, Amazon as well.

783

:

Spotify is just music and podcasts.

784

:

So it's really in their hands.

785

:

Like everyone's using that platform.

786

:

To prove their value to other people.

787

:

Look how many streams I have.

788

:

Look how many listeners I have.

789

:

If Spotify were to disappear tomorrow.

790

:

Yeah.

791

:

All that will be gone and

you would be worth nothing.

792

:

And your songs have never existed.

793

:

If, you know what I mean?

794

:

It's in their hands entirely.

795

:

Whereas putting a song on Bitcoin.

796

:

It's not even in your hands anymore,

it's in the hands of the superior,

797

:

massive worldwide thing that we all

collaborate and work towards and work for.

798

:

So you're putting it, it

transcends you as an artist.

799

:

It transcends music,

institutions and tech companies.

800

:

It's just there.

801

:

And it's up to the people that work on

Bitcoin to keep the chain going really.

802

:

So.

803

:

Yeah, you are protecting it.

804

:

For the longest time in

the best way possible.

805

:

Tali: Okay, but in terms of

monetization, you can't use it

806

:

the same way that you're using the

NFTs, the way that you've described.

807

:

Yeah, you can.

808

:

Yeah, you can tell me about that.

809

:

Yeah.

810

:

I'm really confused.

811

:

Violetta: Oh, yeah, it's exactly the same.

812

:

Right?

813

:

So basically what you're doing

is you are tracing your legacy.

814

:

You're putting the original, mastered the

original copies of your song of your art,

815

:

whatever on your favorite blockchain.

816

:

The reason why, uh I heard it from his

mouth came up with a concept that ordinals

817

:

is because you wanted to make an NFTs.

818

:

He wanted to protect his art on

chain, but didn't like, Ehterum

819

:

found bugs within, within it.

820

:

So found a way to, , categorize

Satoshi's in a, in a non fungible way.

821

:

So number them.

822

:

To make them non fungible.

823

:

They're not just like one sat for one set.

824

:

Now they have an order and

you can distinguish them.

825

:

And, , so that, that

makes them rare in itself.

826

:

So you can ma you can sell them,

you know, I'm going to sell you.

827

:

The first manuscript of the song, and

I could create 10 copies if I want to on

828

:

10 different sets and sell it 10 times.

829

:

Or, uh, whatever it's

like, you're creating.

830

:

Your vinyl, vinyl record,

but it's on Bitcoin.

831

:

Tali: So, is it like a placeholder?

832

:

So you've uploaded your song on there.

833

:

And then after that you can then create

the different copies to distribute.

834

:

Violetta: And that's, uh,

that's you can do that.

835

:

, you can use the parent child recursion.

836

:

, process.

837

:

Kind of complex technical.

838

:

We're not going to get into it.

839

:

you can do that or you can simply

take 10 different sets, right?

840

:

10 sets and on each one of them and scribe

the same song or 10 different songs or.

841

:

And then you just put through

the transaction, right?

842

:

Got it.

843

:

Yeah.

844

:

Okay, so you end up having, you know,

if you want it to do 10,000 NFTs.

845

:

with 10 different songs and

do a thousand for the same song.

846

:

You can take 10,000 sets,

and inscribe them all.

847

:

, with art and music.

848

:

And

849

:

Tali: so is it your intention then

that every song you create, you would

850

:

just have limited distribution so that

it increases the value of the song?

851

:

Violetta: Yes.

852

:

Tali: Okay.

853

:

So only the people who are truly

passionate about your music

854

:

can get a copy of your song.

855

:

That's for be able to listen to it.

856

:

Enjoy every day.

857

:

Violetta: Yeah.

858

:

I mean, people can still listen,

obviously, because you can go to the,

859

:

, marketplaces or indexers or whatever, and

you can listen, but there's a difference

860

:

between listening and, and owning.

861

:

, I treat music as art.

862

:

So you can, you can look at this

sculpture that's hanging in here.

863

:

But that's not going to really

mean anything unless you own it.

864

:

You can enjoy it.

865

:

Look at it.

866

:

But you can't own it and have all the

benefits that come with owning something.

867

:

Right.

868

:

And so I applied the same

thought process to music.

869

:

You can listen as much as you want.

870

:

, But it really doesn't mean anything.

871

:

You can't stop people from

hearing in the internet era.

872

:

You can't stop people from seeing.

873

:

Listening, consuming.

874

:

So owning.

875

:

Becomes very important.

876

:

Tali: So, so if I bought a, one of the

copies of the music, Then that gives

877

:

me access to whatever it comes with it.

878

:

As you mentioned, maybe

access to your inner circle.

879

:

, access to you, live events

and things like that.

880

:

Exclusive events.

881

:

Violetta: Yeah.

882

:

You're collecting my art.

883

:

Right.

884

:

So think about if you buy a really

expensive piece of art from an artist.

885

:

Then you also buying it to get

into their inner circle, right?

886

:

Because you want to be

close to this artist and.

887

:

, learn their process and have

a relationship with them.

888

:

So it's very similar.

889

:

Tali: Can you put a smart contract

on the song that you saw on the sat?

890

:

That allows you to collect

a portion of the proceeds.

891

:

If someone were to sell the song and

then someone else was yourself, the song.

892

:

Violetta: No, no.

893

:

Yeah, they don't have smart contracts.

894

:

Okay.

895

:

Royalty splits are not a thing.

896

:

on Bitcoin that way, because we don't

have smart contracts that we can.

897

:

, Program that way.

898

:

But, you know, that's, I feel like the

two things like Ethereum and Bitcoin,

899

:

and that sends for media for art.

900

:

They serve different purposes.

901

:

Right.

902

:

So I wouldn't even exclude the one day

I'll have the original master of the song.

903

:

Preserved stored on Bitcoin.

904

:

And then, the copies that I

sell to a wider audience with

905

:

royalty splits, whatever.

906

:

I'm on, I'm on Etherum because it's

just where, , I can manipulate how

907

:

I want it based on the situation.

908

:

Right.

909

:

I want to split the revenue

with my co-writer, whatever

910

:

I can do it on a theory.

911

:

It's just kind of more

flexible in that sense.

912

:

Got it.

913

:

Um, Bitcoin is the most safest

way to store and preserve.

914

:

So, okay.

915

:

Yeah.

916

:

Tali: Cool.

917

:

So you mentioned that you came across.

918

:

It's a lot.

919

:

No, no, I I'm so glad that you were

explaining it to me because I was really

920

:

confused and I see benefits on both sides.

921

:

Just like you said, it depends

on your situation where you

922

:

want to take advantage of.

923

:

And it's just wonderful

that Bitcoin serves a very

924

:

specific purpose for security.

925

:

So you mentioned that

when you came to the.

926

:

You came to Bitcoin because of art.

927

:

And then you started to learn about

the ethos of the coin, the philosophy

928

:

and the freedom aspect of the coin.

929

:

Tell us a little bit more about that.

930

:

, what did you think, did you know

about those aspects of Bitcoin

931

:

before you came here for the

purpose of preserving your music?

932

:

Violetta: I so I'm still learning.

933

:

So that's my premise.

934

:

That's why I came here.

935

:

I'm really like, I want to be part

of the community and learning.

936

:

In, in depth.

937

:

I want to be involved in counter.

938

:

Culture.

939

:

I want to be involved.

940

:

In different, differently thinking

people because I've always been that way.

941

:

So what I really love about the

Bitcoin ethos and the community

942

:

is that people that don't just

sit back and say, yes, master.

943

:

They ask questions, and they want

answers and they find solutions.

944

:

To the questions that are not answered.

945

:

So, yeah, that's really

what I like about it.

946

:

And it can be applied to.

947

:

Finances everyday life art, I've

been that way with art and music.

948

:

And so finding a group

of like-minded people.

949

:

That are analyzing and researching how to.

950

:

Be better, more independent.

951

:

, that aligns with me, and each one

of us has their own reasons, right?

952

:

Why they're here and

what they're coming from.

953

:

But it doesn't matter.

954

:

All roads lead to.

955

:

So ultimately, I will.

956

:

I live in Nashville, which is music

city, and I am not involved at all

957

:

with the music industry in this city.

958

:

. I can't find the answers I'm looking

for there because everyone's just

959

:

complying with the music industry,

the record labels, dominate the city.

960

:

And it's so cool to me that Nashville

is such a growing Bitcoin hub.

961

:

Because it's that counterculture

that's developing.

962

:

And me as a musician, I can come

here and, Be with like-minded people.

963

:

So.

964

:

Tali: So are you able to connect

to with other musicians who are not

965

:

Bitcoiners yet and tell them about

Bitcoin and what is their response?

966

:

Violetta: It's really hard.

967

:

Tali: Even coming from this industry

where you're exploited constantly

968

:

Violetta: really hard.

969

:

It's it's almost like

the Stockholm syndrome.

970

:

Situation where you fall in

love with your oppressor.

971

:

Quite literally.

972

:

Somehow there's this intimidation, like,

oh, if I don't comply, then I'm going to

973

:

burn some opportunities for myself and.

974

:

I've just been through it too

many times where I'm like, oh,

975

:

any of the opportunities that

were given to me by somebody else?

976

:

Who told me they could help me.

977

:

Didn't work and I'm better off finding,

creating opportunity for myself and.

978

:

At this point, I speak to a record

label people and I quite literally to

979

:

their face tell them I'm taking your job.

980

:

We're putting music on my last post on

Instagram is I am now fully independent

981

:

because my music lives on Bitcoin.

982

:

And I, nobody can take it down.

983

:

Nobody.

984

:

Yeah.

985

:

Nobody not even the CEO of Spotify.

986

:

And that's independence, , but they

don't, they don't care that much.

987

:

It's just sad.

988

:

Tali: Okay.

989

:

So you have a Twitter space and

you go on there, you have your

990

:

jams and And you received support

from people, the community.

991

:

Are the musicians that are.

992

:

jamming with all on board with they are.

993

:

The counter-culture oh, creating music

and, and making a living with music.

994

:

Violetta: Absolutely.

995

:

Yeah.

996

:

The majority of them are, some

of them are not so radical.

997

:

Like me.

998

:

I'm very much a maximalist in that sense.

999

:

Like I've.

:

00:45:00,546 --> 00:45:03,726

I did a panel, , at an ordinals

event in Miami there now.

:

00:45:03,756 --> 00:45:07,266

And I explicitly said I'm done

with putting music on Spotify.

:

00:45:07,266 --> 00:45:07,986

Like that's it.

:

00:45:08,076 --> 00:45:09,096

I don't do it anymore.

:

00:45:09,666 --> 00:45:13,446

, So I'm very like all in

and I'm not looking back.

:

00:45:14,496 --> 00:45:16,086

Not every artist is that way.

:

00:45:16,356 --> 00:45:19,246

They maybe have one foot in

one foot out, which is fine.

:

00:45:19,266 --> 00:45:21,436

It's better than not doing it at all.

:

00:45:21,436 --> 00:45:22,486

And maybe.

:

00:45:22,816 --> 00:45:23,506

In time.

:

00:45:23,926 --> 00:45:26,056

They will see the

benefits of being on that.

:

00:45:26,386 --> 00:45:30,326

I also have to say, it's not easy to be

all in because you have to be out of

:

00:45:30,326 --> 00:45:34,316

your comfort zone a lot more, I would

say, but I'm happy to , do the research

:

00:45:34,316 --> 00:45:35,876

as much as I can and then report.

:

00:45:36,206 --> 00:45:40,916

To my friends and my colleagues

and, test it out for them and see.

:

00:45:41,786 --> 00:45:43,066

If they can, use it to.

:

00:45:43,726 --> 00:45:48,196

Tali: So for a brand new musician

who nobody knows hasn't done

:

00:45:48,226 --> 00:45:52,186

really anything public, and they

want to follow in your footsteps.

:

00:45:52,376 --> 00:45:55,616

. They want to start on the right foot.

:

00:45:55,916 --> 00:46:00,896

Go starting this career, building their

business and really living on the art.

:

00:46:01,196 --> 00:46:02,126

What would you tell them?

:

00:46:02,126 --> 00:46:03,896

What would their first step have to be.

:

00:46:06,326 --> 00:46:08,396

Violetta: It's complicated because.

:

00:46:09,156 --> 00:46:12,846

, I would not tell him to follow

my steps that, , I took 10

:

00:46:12,846 --> 00:46:14,106

years ago because that was bad.

:

00:46:14,876 --> 00:46:17,576

, it led me here, so it was good,

but I wouldn't, I wouldn't

:

00:46:17,576 --> 00:46:18,656

wish that upon anybody.

:

00:46:19,496 --> 00:46:21,896

So with the technology we have now.

:

00:46:22,206 --> 00:46:25,506

, I really think that putting

your music, building your legacy

:

00:46:25,506 --> 00:46:27,366

and your provenance on Bitcoin.

:

00:46:28,296 --> 00:46:30,426

Is a great way to start.

:

00:46:30,696 --> 00:46:33,036

We also want to be

respectful of the chain.

:

00:46:33,516 --> 00:46:37,926

Because it is limited real

estate that you have, right.

:

00:46:37,926 --> 00:46:39,336

You have limited about SATs.

:

00:46:39,426 --> 00:46:41,946

So that's another thing

a Bitcoin does to you.

:

00:46:42,036 --> 00:46:44,106

It helps you think and really reflect.

:

00:46:44,106 --> 00:46:48,186

You really want to put this up there

because it's, you can't delete it.

:

00:46:48,576 --> 00:46:51,816

And you're taking up space for other

people and you're raising the fees.

:

00:46:52,146 --> 00:46:53,766

Oh, right.

:

00:46:54,216 --> 00:46:55,116

But think about it.

:

00:46:55,116 --> 00:46:55,776

You know what I mean?

:

00:46:56,376 --> 00:46:58,806

Which is amazing also because

artists are used to just

:

00:46:58,806 --> 00:47:00,726

cranking out songs like burgers.

:

00:47:00,976 --> 00:47:05,326

And McDonald's, and, The idea of really

thinking and cherishing every piece

:

00:47:05,326 --> 00:47:06,976

of art that you put out is long gone.

:

00:47:07,126 --> 00:47:10,366

And I feel like that's coming back with

Bitcoin because of all these obstacles.

:

00:47:10,556 --> 00:47:11,276

. Super cool.

:

00:47:11,660 --> 00:47:15,650

Tali: I want to ask you about WAVLake

because usually when people think.

:

00:47:16,100 --> 00:47:17,090

Musicians.

:

00:47:17,720 --> 00:47:22,460

Bitcoiners automatically they say go

to wave lake because that's a platform

:

00:47:22,460 --> 00:47:24,740

where musicians can get paid directly.

:

00:47:24,740 --> 00:47:28,230

So similar to what you're

saying, in this interview.

:

00:47:28,230 --> 00:47:29,940

So what do you think about Wavlake?

:

00:47:30,450 --> 00:47:30,900

Violetta: Yeah.

:

00:47:30,950 --> 00:47:31,730

, good question.

:

00:47:31,760 --> 00:47:33,350

I'm not on it yet.

:

00:47:33,530 --> 00:47:34,340

, I.

:

00:47:34,465 --> 00:47:37,015

Think we've lake is a great way.

:

00:47:37,465 --> 00:47:39,055

To maybe get your music.

:

00:47:39,535 --> 00:47:40,855

Randomly discovered.

:

00:47:41,485 --> 00:47:43,615

, but you're still using a platform, right?

:

00:47:43,615 --> 00:47:45,655

So that's, that's something

really important, right?

:

00:47:45,655 --> 00:47:50,175

When you think about the principles

of Bitcoin is two individuals

:

00:47:50,205 --> 00:47:52,555

interact directly without the need.

:

00:47:52,805 --> 00:47:56,525

, have a third party or intermediary

that is centralized, right?

:

00:47:56,555 --> 00:47:57,665

Bitcoin is decentralized.

:

00:47:57,665 --> 00:47:57,965

So yeah.

:

00:47:58,655 --> 00:48:02,885

Platform like wave lake, having a

founders and, , Is somewhat centralized.

:

00:48:03,055 --> 00:48:06,585

, and so that's something to keep in mind,

you are streaming music for free, and

:

00:48:06,585 --> 00:48:12,175

if you want, you can send, , . Monea

so really it is it's not centralized

:

00:48:12,175 --> 00:48:16,175

around the artist, which is just an

option that I want to present to

:

00:48:16,205 --> 00:48:20,525

potential musicians and people who are

interested in this kind of technology,

:

00:48:20,575 --> 00:48:22,645

I'm an activist for alternatives.

:

00:48:22,925 --> 00:48:26,615

, because what happened in, in

the traditional industry is one

:

00:48:26,615 --> 00:48:28,055

platform takes them monopoly.

:

00:48:28,445 --> 00:48:31,295

And then there's one person

every once in a while this says,

:

00:48:31,325 --> 00:48:32,495

well, there's alternatives,

:

00:48:32,595 --> 00:48:36,205

?

So I appreciate what wave lake does, , that it is helping

:

00:48:36,205 --> 00:48:38,395

onboarding musicians to Bitcoin.

:

00:48:38,605 --> 00:48:40,195

So that's amazing.

:

00:48:40,195 --> 00:48:41,985

And ultimately that's our goal.

:

00:48:42,265 --> 00:48:46,255

, but I'm also interested in showing

that there are different alternatives

:

00:48:46,285 --> 00:48:48,085

where the artists can be the platform.

:

00:48:48,505 --> 00:48:49,825

I'm my own platform.

:

00:48:50,125 --> 00:48:53,425

I have more responsibilities,

but also, more decision power.

:

00:48:53,845 --> 00:48:57,325

, and yeah, so that's really

what I, what I think about it.

:

00:48:57,665 --> 00:49:00,319

, and I think, That's how I go about things.

:

00:49:00,379 --> 00:49:03,949

I like to be fully said

centralizer on myself.

:

00:49:04,399 --> 00:49:06,909

And, like I said, I'm a

pretty extreme about this.

:

00:49:06,939 --> 00:49:11,469

So not every artist wants to have this

kind of burden as well on their shoulders.

:

00:49:12,009 --> 00:49:12,309

Tali: Yeah.

:

00:49:12,879 --> 00:49:13,809

That's so true.

:

00:49:13,850 --> 00:49:16,310

Bitcoin all about peer

to peer transaction.

:

00:49:16,310 --> 00:49:21,860

And if you have a platform in the middle,

even though it facilitates the exposure

:

00:49:21,860 --> 00:49:29,870

on both sides, It is still an intermediary

and you want to go all in peer to peer.

:

00:49:30,380 --> 00:49:34,310

You take on the responsibility

of building out your own platform

:

00:49:34,370 --> 00:49:38,630

and having full control over

your interaction with your fans,

:

00:49:38,870 --> 00:49:40,070

Violetta: correct yes.

:

00:49:40,100 --> 00:49:44,932

When you give power to a third

party whoever it is, you are giving

:

00:49:44,932 --> 00:49:48,832

up some of your power and the peer

to peer fades out a little bit.

:

00:49:48,862 --> 00:49:50,812

So it's just something to

keep in mind, you know?

:

00:49:50,812 --> 00:49:51,862

And it's not always evil.

:

00:49:51,862 --> 00:49:54,952

Like, I mean, I use centralized

platforms on Ethereum all the time.

:

00:49:55,002 --> 00:49:55,572

, I do.

:

00:49:56,032 --> 00:49:58,522

, so I'm not saying it's always, it's bad.

:

00:49:58,552 --> 00:50:00,682

I'm just saying it's good to

be aware of that and know.

:

00:50:00,712 --> 00:50:05,192

I think that, just because something is

on a decentralized blockchain than it is

:

00:50:05,192 --> 00:50:06,932

decentralized, I always get to be aware.

:

00:50:07,112 --> 00:50:08,792

Tali: Yeah, so pros and cons of.

:

00:50:08,972 --> 00:50:13,442

All of these different approaches,

just becoming aware and knowing the

:

00:50:13,442 --> 00:50:18,992

choices you're making consciously, I

think is just the key point is to know

:

00:50:19,082 --> 00:50:22,682

what you're getting yourself into,

what you're getting out of it and what.

:

00:50:23,012 --> 00:50:24,242

What you're giving up for it.

:

00:50:24,272 --> 00:50:24,662

Violetta: Yeah.

:

00:50:24,722 --> 00:50:27,962

Just awareness education

literacy in general.

:

00:50:28,012 --> 00:50:30,099

Tali: So pretend that I

have written two songs.

:

00:50:30,429 --> 00:50:35,339

And I want to start and I want to build

a business around the art that I create.

:

00:50:35,399 --> 00:50:35,729

Yup.

:

00:50:35,969 --> 00:50:38,759

Step number one, you're saying,

make sure your song is good

:

00:50:39,149 --> 00:50:40,619

and then consider putting it.

:

00:50:41,039 --> 00:50:41,849

On the blockchain

:

00:50:42,389 --> 00:50:46,009

Violetta: .Yes , and I think, , putting

music on Bitcoin is expensive.

:

00:50:46,519 --> 00:50:50,249

So that's, , It's definitely expensive

and it's going to only get more expensive.

:

00:50:50,378 --> 00:50:53,418

, So I would definitely recommend

to really think about it.

:

00:50:53,898 --> 00:50:58,308

But, , like I said, I came from Ethereum,

there's other blockchains and I w I

:

00:50:58,338 --> 00:51:00,558

would recommend to check it out just to.

:

00:51:00,938 --> 00:51:03,278

Learn the process.

:

00:51:03,308 --> 00:51:04,988

Almost use it as a test net.

:

00:51:05,438 --> 00:51:08,528

Before you put your music on Bitcoin

because obviously is going to cost

:

00:51:08,558 --> 00:51:11,528

you money and it's going to cost

the whole community something.

:

00:51:11,828 --> 00:51:14,468

So, yeah, make sure you're sure.

:

00:51:14,708 --> 00:51:15,788

But you can use it there.

:

00:51:15,788 --> 00:51:18,608

And lots of people say, you know, if

there was like, almost like a test.

:

00:51:18,728 --> 00:51:20,138

Good thing for ed.

:

00:51:20,138 --> 00:51:21,278

Yeah, I would agree.

:

00:51:21,288 --> 00:51:25,038

I believe in that ecosystem very

much because it's very flexible.

:

00:51:25,038 --> 00:51:26,568

It allows me to build a community.

:

00:51:27,018 --> 00:51:28,338

So I would say start from there.

:

00:51:28,398 --> 00:51:28,488

Okay.

:

00:51:28,748 --> 00:51:31,718

Tali: so step two start a

community, or is that step one?

:

00:51:32,318 --> 00:51:33,848

Violetta: I would start

building a community.

:

00:51:33,848 --> 00:51:34,478

First thing.

:

00:51:34,808 --> 00:51:35,198

Because,

:

00:51:35,198 --> 00:51:35,948

Tali: how do you do that?

:

00:51:36,338 --> 00:51:36,728

Violetta: Well, okay.

:

00:51:36,758 --> 00:51:37,988

Well there's many ways.

:

00:51:37,988 --> 00:51:40,628

The way I did it was

open up Twitter spaces.

:

00:51:41,048 --> 00:51:44,948

And host Twitter spaces every day

for two or three hours every day.

:

00:51:45,278 --> 00:51:45,968

No matter what.

:

00:51:46,688 --> 00:51:48,158

So I love talking.

:

00:51:48,218 --> 00:51:48,278

You.

:

00:51:48,758 --> 00:51:50,648

You've seen now I'm a chatty person.

:

00:51:50,988 --> 00:51:52,338

, and I love entertaining.

:

00:51:52,368 --> 00:51:53,778

I love playing for people.

:

00:51:54,048 --> 00:51:56,148

I love receiving, love for my songs.

:

00:51:56,628 --> 00:51:59,148

And I thought I'm just going

to do this every day and show

:

00:51:59,148 --> 00:52:03,108

up and people appreciated that

and started getting involved.

:

00:52:03,108 --> 00:52:06,538

And then when I minted my

NFTs, Everyone bought it?

:

00:52:06,778 --> 00:52:09,748

, because she's been giving us so

much value and entertainment.

:

00:52:09,942 --> 00:52:10,992

And we're going to buy this.

:

00:52:11,154 --> 00:52:12,534

And little by little, you know?

:

00:52:12,534 --> 00:52:13,254

Yeah, yeah.

:

00:52:14,304 --> 00:52:15,414

Tali: So.

:

00:52:16,214 --> 00:52:20,204

What would you say to a woman was

sitting on the fence about Bitcoin?

:

00:52:20,843 --> 00:52:24,823

Violetta: I would say definitely

take your time to learn.

:

00:52:25,162 --> 00:52:29,872

, because as we were talking about earlier,

it's important, we're pioneering this.

:

00:52:30,022 --> 00:52:30,712

I feel.

:

00:52:31,022 --> 00:52:31,802

, and so.

:

00:52:32,642 --> 00:52:35,072

You really have to know how it works.

:

00:52:35,882 --> 00:52:39,242

But I would say, I feel like

Bitcoin is much more than just

:

00:52:39,362 --> 00:52:44,257

the tech coal conversations

that, Are usually had perhaps.

:

00:52:44,377 --> 00:52:47,197

Meetups or, the main conferences.

:

00:52:47,257 --> 00:52:48,907

It can be very tactical.

:

00:52:49,477 --> 00:52:55,797

But I find a lot of emotions in it and

it does change how I think and how I

:

00:52:55,797 --> 00:52:58,617

act as a person, as a woman in my life.

:

00:52:58,617 --> 00:53:02,187

.

I really did find more independence because of it in my everyday life.

:

00:53:02,527 --> 00:53:03,697

. Change the way I think.

:

00:53:03,827 --> 00:53:06,617

. So it's okay to approach

it in an emotional way.

:

00:53:06,707 --> 00:53:09,107

I believe, find some philosophy into it.

:

00:53:09,227 --> 00:53:09,527

So

:

00:53:09,767 --> 00:53:10,067

Tali: yeah.

:

00:53:10,787 --> 00:53:11,207

Awesome.

:

00:53:11,237 --> 00:53:12,017

Thank you so much.

:

00:53:12,017 --> 00:53:13,307

I really appreciate this chat.

:

00:53:13,307 --> 00:53:15,437

I'm sure it cleared up a

lot of questions about this.

:

00:53:15,437 --> 00:53:20,384

And there are a lot of people out there

trying to make something of their art.

:

00:53:20,664 --> 00:53:22,614

Self expression I think is so important.

:

00:53:22,704 --> 00:53:23,094

And.

:

00:53:23,574 --> 00:53:25,344

Just knowing that this is an option.

:

00:53:25,374 --> 00:53:26,454

I think it'll be really helpful.

:

00:53:26,454 --> 00:53:27,774

So thank you so much for sharing.

:

00:53:30,213 --> 00:53:34,103

Thanks for joining us today . If the

discussion with our guests resonated

:

00:53:34,123 --> 00:53:37,593

with you and you would like to dive

deeper into the world of Bitcoin,

:

00:53:37,963 --> 00:53:41,293

don't miss out on joining the

Orange Hatter Women's Reading Club.

:

00:53:41,713 --> 00:53:43,433

The meetup link is in the show notes.

:

00:53:43,863 --> 00:53:47,883

Also, if there are women in your life

whom you think would both enjoy and

:

00:53:47,903 --> 00:53:51,883

benefit from learning more about Bitcoin,

please share Orange Hatter with them.

:

00:53:52,543 --> 00:53:54,093

Until next time, bye!

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About the Podcast

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Orange Hatter
Woman-to-Woman Bitcoin Conversations

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About your host

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Tali Lindberg

"Hello everyone, I'm Tali! If you had met me a few years back, you'd have found me in the thick of homeschooling my four incredible kids. That was my world for two decades, filled with lesson plans, school projects, and a whole lot of beautiful chaos. But once they all graduated, a new and unexpected journey began for me - in the world of Bitcoin.

The spark was lit by my husband, nudging me towards this peculiar thing known as Bitcoin. At first, I resisted. After all, the complexity of Bitcoin was intimidating and my plate was already quite full. But he persisted, and even went as far as creating a bitcoin-mining board game, HODL UP, to teach me what it was. Before I knew it, I was orange-pilled, and my curiosity was piqued. What started as a casual dip of my toes soon turned into a fascinating dive into Bitcoin. Like my homeschooling journey, I took it slow, one baby step at a time, learning and adapting as I delved deeper.

Fast-forward to today, I am absolutely thrilled to share my Bitcoin adventures with all you amazing and busy women out there through this podcast. I've made sure the episodes are bite-sized and easy to follow, perfect for your coffee breaks or while running errands. My goal? To share my experiences and the experiences of other women in Bitcoin in an engaging, easily digestible way. Don't let time constraints or technical jargon stop you from diving into Bitcoin. As your friendly guide, I hope to provide a grounded, relatable perspective to help you navigate the Bitcoin rabbit hole. So, here's to us exploring this thrilling digital frontier together!